Packaging Design & Brand Identity

Terra Kids — Organic Yogurt Pouch

DesignRole: Packaging Design, Character Illustration, Visual Identity

Tools: Adobe Illustrator, Photoshop, Procreate

Concept: A playful brand identity that transforms the historical Terracotta Army into cute, wholesome character mascots for kids.

Key Highlights:

Custom digital character illustration tailored for youth demographics.

Dynamic color palette optimized for retail shelf contrast and flavor identification.

Complete front and back pouch dieline setup, combining nutritional clarity with playful branding.

Design Process

Mock Up

Terra kids

“For the strongest little heroes”

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