Packaging Design & Brand Identity
Terra Kids — Organic Yogurt Pouch
DesignRole: Packaging Design, Character Illustration, Visual Identity
Tools: Adobe Illustrator, Photoshop, Procreate
Concept: A playful brand identity that transforms the historical Terracotta Army into cute, wholesome character mascots for kids.
Key Highlights:
Custom digital character illustration tailored for youth demographics.
Dynamic color palette optimized for retail shelf contrast and flavor identification.
Complete front and back pouch dieline setup, combining nutritional clarity with playful branding.
Design Process
Mock Up
Terra kids
“For the strongest little heroes”

